Press release. This announcement was issued by Altay Medical Tourism Consulting and is published as supplied, edited only for style. It is not a news report by Medical Tourism Watch.
Disclosure: Medical Tourism Watch and Altay Medical Tourism Consulting share the same founder. Omer Ilyasli is the founder and publisher of Medical Tourism Watch and the founder of Altay, and he is quoted in this release. Medical Tourism Watch received no payment for publishing it. See our ownership disclosure and related-businesses policy.
7 October 2026 — Altay Medical Tourism Consulting has released a series of four free e-books for hospitals, clinics and medical tourism businesses. The guides cover the path from winning a first group of international patients to building a brand that patients choose by name.
The series turns the frameworks Altay uses with healthcare providers into four short, practical guides. Each one focuses on a single stage of international growth: getting started, finding dependable routes to patients, positioning, and branding. All four are available now as free downloads from the Altay website.
The four guides
Zero to One Medical Tourism
A step-by-step system for winning a first ten international patients, written for organisations at the start of their international journey. It covers defining the offer, choosing an initial market and planning the inquiry journey.
101 Ways to Attract International Patients
A collection of 101 practical ways to build several dependable routes to international patients, so that growth does not rely on a single channel. It covers digital presence, channels and partnerships, and connecting marketing to follow-up.
22 Immutable Laws of Marketing for Medical Tourism
Applies the classic rules of positioning to hospitals, clinics and medical tourism businesses, and how those rules shape which providers international patients choose. It covers clarifying the audience, making positioning understandable and keeping communication consistent.
22 Immutable Laws of Branding for Medical Tourism
Explains how a clinic or hospital can become a brand that international patients choose by name, with brand promises the organisation can actually deliver. It covers brand meaning, consistency, and connecting brand promises to delivery.
Who the series is for
The guides are written for hospitals and hospital groups, clinics and specialist practices, medical tourism facilitators, and teams launching an international patient service for the first time. Each guide stands on its own, and together they follow the order in which most providers face these decisions.
“Many providers know international patients are possible but are unsure where to start or what to prioritise. We wrote these guides to share the practical frameworks we use with clients: start with a clear offer, build dependable routes to patients, and make positioning and branding match what the organisation actually delivers.”
— Omer Ilyasli, Founder, Altay Medical Tourism Consulting
Availability
All four e-books are free to download from the Altay website at altayconsulting.com/ebooks. Altay’s full announcement is available on the Altay website.
About Altay Medical Tourism Consulting
Altay Medical Tourism Consulting (Altay Consulting Ltd.) is an Istanbul-based B2B consultancy for the business of international healthcare. It works with hospitals, clinics and medical tourism businesses on healthcare business strategy, digital presence and international patient operations. Its services include readiness reviews, market research, international patient strategy, healthcare websites, SEO and content, digital marketing and directory presence.
Media contact
Altay Medical Tourism Consulting
contact@altayconsulting.com
altayconsulting.com